BBC World Cup Titles 2022
A vibrant kaleidoscope made up of some of the most iconic moments from the tournament archives - remixed and re-purposed for 2022. The titles celebrate the ‘Rhythm of the World Cup’ - taking the sounds, moments, and movements of a football game to create a visual jamboree.
The Daily Mail hated them.
RTS Scotland liked them so much they gave us an award.
Creative Strategy | Art Direction | Commissioning of Artists | Social Stretch
Pre-tournament training
Behind the 60 seconds that made it on to the telly were rounds of style cards by Art Director Ken Clark, theory presentations articulating our game plan for the spot (see sexy timeline below), animation tests by Lead Animator Andrei Staruila and weeks of rotoscoping (read: meticulously cutting out players frame by frame).
The Team
Creative Director - Emma Lally
Art Direction & Design - Ken Clark
Lead Animator - Andrei Staruila
Frame by Fram Animator - Veronyka Jelinek
Rotobois - Jack Allen & Harris Redpath
Composer - Callum Rankine
Agency - Studio Something
Producer - Andy Maas
Researcher - Lewis Isbell
Executive Producers - Ian Greenhill & Jordan Laird
Head of Agency - Tracey Paxman
Sound Mix - Edit123