Royal Bank of Scotland
Repositioning a 300-year-old institution so was better placed to talk to a younger audience, without alienating its existing (older) one.
How? By emotionally connecting life’s big moments with the products and services that make them possible.
Brand Guidelines | Tone of Voice | Art Direction | Creative & Social Strategy
Bucking the block-colour trend, debit cards were an opportunity to give customers a dose of escapism (and onlookers at the supermarket a dose of envy). Small postcards of Scotland, and pieces of art for your pocket.
